Top Essential Tips to Improve Your Web Design Project
By : Parikshit Khanna | 06 Jun | 4 comments | Read Time: 4 minutes
Within 7 seconds of landing on your site, can your website visitors find out what your company does? Could users quickly navigate to the blog if they need to?
If you’re answering ‘no’ to these questions, it might be time to take a hard look at the way you’ve been designing and optimizing your website.
Your website needs to converse with your audience about what you do, why you do it, and who you do it for. It’s simple to get caught up in how great you are as a business that will make you neglect core concerns your audience has first and foremost.
So, what do you need to be familiar with when start improving your web design?
Here are Top Essential Tips to Improve Your Web Design to make sure that you’re going in the right direction in your redesign and are assuring you aren’t turning visitors away.
1.Recognize Your Website’s Objectives
What do you want your website to do? What are your primary objectives? This may seem effortless, but many sites fail because their goals are not reflected in their website design. Most business uses a site to
1) Launch their brand
2) Advertise a product
3) Build their customer base
Don’t just start designing your website. To ensure that your site is adequately meeting the needs of your visitors you need to map out your buyer’s journey from the first time they visit your site to the moment they become a customer.
2. Remove the Following from Your Website
Some aspects of your website are going to distract from the key main message you’re trying to express. Complicated animations, content that’s too long, stocky website images are just a few factors on the list.
With a view that only has an attention span of 4-6 seconds; you need to create a first impression that quickly gets the main points across. This should be done with short, significant sections of content and applicable photographs/icons that are sectioned off by clear and concise headers.
Some words to avoid include next generation, flexible, robust, scalable, secure to use, cutting-edge, groundbreaking, and best-of-breed, mission-critical, innovative … those are all words that have overused by hundreds if not thousands of companies and don’t make your content any more appealing.
3. Social Media Integration
Producing great content and offers only go so far if you aren’t giving your users the chance to share what you have.
If your website currently lacks social share buttons, you could be missing out on a lot of social media traffic that’s generated from people already reading your blog!
These buttons act as a non-pushy tool that encourages social sharing from your buyer personas.
4. Colors and Web Design
Color influences how we feel, our discernment, and our interactions. A visitor has made a cognizant choice to visit your site, now you have to keep his or her attention. Through the color scheme, you can make a surfer or a potential customer feel welcome, comfy, unperturbed, and credulous. If you take existing graphics of your website changes the color you may change the way it will be perceived. thus changing a person’s reaction.
5. Use Calls-to-Action
Once your visitors are on your site, do they know what to do next? They won’t make out what pages to view or actions to take if you don’t offer them with some direction.
Call-to-action buttons are one of the numerous elements that indicate the next step user should take on a page. Some example call-to-actions are to click here for more information, download our brochure, sign up for our upcoming webinar, watch this video, see all inbound marketing services nowadays, and see pricing.
6. Use the Small Images
Not every picture is going to fit with the type of message you’re trying to show your audience.
Luckily, you have a lot to choose from but still, because many of us plague our website with extremely stocky photos.
Small images are easy to download.web designers often make web pages that would be wonderful if their pictures weren’t so big. It’s not okay to take a snap and upload it to your website without resizing it and optimising it to be as small as possible (but no lower).
7. Be careful with sidebars
Sidebars have been a favorite website element in the last years. Especially bloggers would use them efficiently. Nowadays, many companies decide to remove sidebars from their websites to let users focus on articles and call to action graphics. Some organizations claim that removing a sidebar can increase the number of clicks up to 35%!
There’s nothing shoddier than a site with a disorganised and puzzling navigation interface. When recuperating your website’s navigation, it’s indispensable to ensure that your visitors can easily find what they’re looking for.
If users cannot find what they’re looking for, they have no motivation to stay on your site. Instead, they will undoubtedly bounce and find a competitor that offers a better user experience.
9.Use white space
You should not underrate the rule of the white space in your website web design. Creating enough space between sections, paragraphs, and boxes will give it some clear room. Controlling the white space in your site layout will keep web-surfers focused on content and navigate user flow.
10.Optimize your site
Don’t forget to optimise your site for mobile. As 80% of internet users now own a Smartphone, mobile and users are unlikely to come back to a mobile site they had trouble accessing and 40% visit a competitor’s website instead.
11. Never Stop Testing
Evaluating conversion paths, where they are clicking, etc., are essential qualities that can reveal if your pages are performing the way you intended.
If you’re someone that has many pages to go through, chances are you may come across this problem on a lot of pages, especially older landing pages. Pages like these may be performing quite well, but contain outdated information that you know could be updated. Simple changes such as button colours, headers, or adding a few sentences in your copy could make incredible differences in the page’s performance.
12. Identify Unknown 404’s or Broken Links
Depending on the dimension of your website, or how long it’s been there, you may have a few pages or links here and there that aren’t functioning. And your visitors won’t even inform you. Take the time to brainstorm whether or not your website has broken pages. You may be surprised to find previously high performing landing pages that are unpublished or website pages that are improperly linked.
The URL of your website is SEO-friendly. Only use keywords that are essential to your business and relate to it in various ways. Avoid using long URLs, and if possible separate terms using hyphens. The URL must give people an impression of your industry.
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