Why Your Brand Story Is Your Biggest Marketing Asset?
By : Parikshit Khanna | 16 Apr | 0 comments | Read Time: 3 minutes
We see hundreds, if not thousands, brands every day and a few of them leave a lasting impact on our brains. In an instant, we can recognize the topless mermaid of the Starbucks’ emblem, Nike’s swoosh or the Apple logo. No one can doubt the impact of a powerful brand. Still, for many small business owners, branding is merely a catchy tagline or an attention-grabbing logo.
While a logo, a tagline and brand colours plays a pivotal role in the strategic development of a brand and gives it a visual recognition but only a compelling story can make a brand stand out of the crowd. It is imperative for all businesses- small, medium or large- to create a story that shapes the way people perceive you and encourages consumers to start creating a connection with you and your company.
If your brand story is authentic, can be used in all your marketing endeavours and has the potential to grab the client’s attention, you can turn anyone into your fan.
It is the Foundation of Your Marketing Tactics
Although the advancements in the marketing technology have allowed us to create agile and drive more visitors to the website, only a cohesive brand story has the power to sustain this traffic. Framed correctly and putting forward effectively, a brand story can lower the risk of social media activism and build the brand reputation by word of mouth. Your story needs to be versatile, inspiring and easy to understand. It should create an emotional connection with the clients.
A Convincing Brand Story Tells What Your Company Stands For
A persuasive story digs deep and asks the difficult questions like what you trust most in and what you stand for. It allows customers to understand the values of your brand and how you live up to the standards you profess. If your story or brand idea is focussed on cooperation, novelty, high-performance, and change, it can influence the people around you and induce them to connect with you.
A Brand Story Builds the Customers’ Trust
If you don’t have a prior track record of business or you are an aspiring entrepreneur, people will rely on your words alone. Therefore, it is critical to integrate genuinely into your story that infuses a sense of trust in them so that they easily convert into leads. If people understand your authentic drive to improve consumer’s life, they would love to associate or create a relationship with you. Also, ensure to take all customers’ reviews, either negative or positive, into consideration. These feedbacks will help you understand what things need to be fixed and prove your clients that you value their opinions or suggestions.
Algorithm Changes Won’t Affect You
Every year, Google updates its algorithms. Moreover, the recent reports of Facebook’s algorithm change sent internet marketers into tailspins. But if your story is engaging, no algorithm change will stop you from getting success.
An Engaging Brand Story and a Right Channel is All You Need
It is true that the best brand storytellers use a multitude of methods to make their storytelling dynamic. They use a video, a blog post, a podcast and take help of PR & digital marketing agencies. However, if you don’t have a persuasive story, none of these mediums will give you the exposure you want. Also, there is not of a right channel for propagating a story is essential. Just never lose sight of your brand story in the process.
In a nutshell, an exclusive and engaging story can make you stand out from the crowd. And the best part is as it YOUR story; no one else can copy it.