The Benefits of Live Video on Social Media
By : Parikshit Khanna | 12 Jun | 0 comments | Read Time: 3 minutes
Video content has proven to be one of the most certain content on the Internet in 2018. Live streaming make use of a unique human kinship for sharing.
Live video is a video that a user broadcasts live to real people who are connected to him via social media. Instead of resembling TV or broadcast video platforms, this streaming of live video goes through the social media platforms; people can have a chat with the presenter of live videos.
Live video streams are often vigorous with comments, discussions that create a sense of energy.
The video provides the highest engagement on social media channels. It’s an appealing method to push content and grab the attention of your spectators, which improves SEO. Video content is a winner everywhere.
Live videos are a way to connect with your audience on a more intimate level because it allows them to interact with your business in real-time. This creates a seamless trust and loyalty between brand and consumer.
if you’re not influenced enough to grab your camera or Smartphone right now, then let’s take a glance at few of the advantages that live video can offer your brand.
Live video is engaging
Live video is not only attractive to the big companies or organization because it is a moderately new media format, but it is also appealing because of the level of engagement that live video generates.
According to Facebook, users watch Facebook Live videos 4x more than the videos that are not live. And for different social media platforms like Facebook-Instagram, engaged users can also create a lot of business opportunities for social media platforms hosting the content and the brand that is creating the content.
The live video doesn’t just draw attention; it also becomes a magnet for comments. Facebook Live viewers have proved to be more engaged with live videos than non-live or other videos. Live videos let your spectators to dynamically participate if is being broadcasted by submitting relevant comments and questions that can also form the direction of the discussion.
Live video is easy to watch
Watching a video requires much less attempt than reading an article; in fact, videos are processed by the brain considerably faster than text.
Platforms like Facebook, Instagram have catered to our preference for video by indoctrination of their algorithms to prioritize live videos in news feeds.
And since the video is top precedence for each of the leading social media channels, they are taking steps to create more engagement by sending push notifications to its followers during live videos.
Live streaming is less costly
Social media or internet users do not expect a live video to have the quality of an HD Bollywood production.
A shaky camera is a forgivable offense during a live stream (as long as it doesn’t persist), and, in fact, may add a sense of authenticity to your video. To produce a live video, all you need is a good camera and a reliable internet connection.
This means that you shouldn’t sway to grab your mobile and shoot a quick video showing the behind-the-scenes happening of a big corporate event. Your consumers can understand this type of transparency.
As the live video continues to outpace the growth of other video formats, there is a real opportunity for your brand to engage your audiences by embracing the form early on.
So now that you know how live video can benefit your brand isn’t it time you grab that phone of yours?
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