A/B Testing and its Usefulness in Different Fields
By : Parikshit Khanna | 21 Jun | 1 comments | Read Time: 5 minutes
A/B testing can be called split testing, is a method by which you discover out which ad headlines, body copy, images, call-to-actions preeminent for your target audience. Furthermore, you can test with numerous FB audiences and ad placements to identify who’s your perfect spectators and which placements they can be reached with.
Usually, the A/B tests are available for a couple of weeks, while the advertisers linger for new results to come in. After the experiment is finished, a conclusion will be ready. You can make sure that your results are statistically noteworthy by using a statistical significance calculator.
If you are thinking to build a lucrative online business or a website, A/B testing is a must. A/B testing is what leads to genuinely kick-ass pages and conversion rates.
Unfortunately, the occurrence of testing can be frustrating. In today’s post, you’ll discover where you can apply A/B testing?
Learn to Love Small Wins
“Slow and steady wins the race” is tedium, but it holds valid for A/B testing.
It’s exceedingly unusual to see a notable win on any single test. That means that if you anticipate turning your endeavor around on a single split-test, you’re in for the aggravation.
Even when testing does result in impressive wins – like the 200%+ increase in lead conversions from this post – it’s usually the result of a series of tests, many of which may have been indecisive.
A/B Testing in Email Campaigns
That’s the subject line that backed Obama raise 690 million dollars.
But how could Obama’s team recognize it will work successfully?
It wasn’t because they had “one magic trick”.
They were using a tried and tested method: A/B testing.
By testing the subject lines, layout, and content of email marketing campaign, Obama’s group was able to grow results from their fundraising attempts noticeably.
Big companies have people to run A/B tests because this stuff works. That doesn’t denote that smaller companies can’t do A/B tests.
A/B Testing in Website designing
No matter why and what you use it, you’ve probably spent a lot of time and money creating and building, designing your website — to make the most of it!
From driving email subscriber sign-ups to getting clicks on the elusive “Buy Now” button, every site owner needs to get to know how to make the miracle happen. And there’s an easy and straightforward way to do it: it is called A/B testing.
While it might sound very technical, even newbie’s can get the taste of split testing.
Here’s everything you need to know to get started — from running your first test to decoding the results you like.
But first, a little background.
What Can You Test to improve Your site?
Practically anything and everything can be A/B tested, and it can be used in a variety of ways to develop your website or a blog post.
However, just because you can use A/B testing to calculate almost anything doesn’t mean it should be used for everything. It’s vital to have a strategy to employ it in ways to indeed make the most of it..”
There are an art and science to testing, requiring:
Regular analysis of your site to spot potential problem areas and investigate the why.
Qualitative polling, surveys, and usability tests to recognize and strategize what better what customers are struggling with.
“Only after you’ve compiled issues can you start prioritizing them and deciding what solutions could be tested to improve upon the issues uncovered.”
Decide What You’ll Test
The first step in setting up a valid A/B test is to decide what you’ll test. While you may want to check more than one thing, it’s necessary only to prove one thing at a time to get precise results.
Things you might consider testing include:
- Call to action
- Subject line
- The layout of the message
- Body text
- Closing text
The specific offer (Example: “Save 20%” vs “Get free shipping”)
Each of those things is likely to affect different parts of the conversion process. For example, your call to action is going to have a linear effect on how many people acquire your product or click on your landing page.
How can A/B testing be a media strategy?
When you first started social media marketing, you had to base your strategy on some suppositions. For example, you may have read that tweets with images get 35 percent more retweets and engagement. But does this hold accurate and correct for your brand and your besieged audience?
A/B testing in social media can help you find out, for example, how a tweet with a video performs compared to a tweet with a photo for your specific followers. Then, if the tweet with the video performs best, you can test variation in the video itself—small versus long, noise versus silent, animated versus live act, and so on.
This same logic applies to all rudiments of your social media plan. You can use A/B testing to test the most minute and minor details of your social media marketing plan—in particular, this kind of testing is most effectual and efficient when applied to test the smallest of changes and amalgamation.
You can apply this strategy across all social networks, performing different tests on each platform so that you don’t mistakenly assume that what works best for your brand on Twitter will also work best on LinkedIn.
Over time, you will expand insights about what works best for you on each social network, helping to process your social media strategy. But you should continue to test tiny variations, even when you think you have a captivating formula. The additional you check, the more granular your understanding will be, which will let you stay on top of changes in spectators favorites over time.
A/B testing your organic content can also give you many precious insights about what post performs most awesomely, so you can make the best decisions about what content your is worth.
What can you A/B test?
You can use A/B test any part of your social media posts, but let’s look at some of the most popular things to test.
The type and style of language you use in your social media post is worthy of all-embracing testing. For example, you could test:
- Post span (number of characters)
- Post method: a quote versus a critical statistic, for example, or a question versus a statement
- exploitation of emoji
- Use of a digit for posts linking to a number list
- Use of punctuation
- The tone of voice: casual versus formal, passive versus active, and so on
If you want to develop your website and tap into the supremacy of A/B testing, the bottom line is this: realize that many tests are uncertain or only lead to slight improvement. And don’t let that dishearten you. Instead, take those small wins and keep on testing.
Let eyeQadvertising be your partner to handle all your websites and A/b testing related work.
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What was your experience with A/B testing? Any big wins of frustratingly inconclusive results? Let us know by leaving a comment below!