5 Social Media Trends That Will Take Over in 2018-19
By : Parikshit Khanna | 15 May | 0 comments | Read Time: 3 minutes
Social media is A Litmus Test for your company and it is changing at a fast pace. For instance, the content layout stories were introduced on numerous social media platforms vaguely more than a year ago more than 300 million people are sharing stories on Instagram and WhatsApp individually every day, and 70 million people were posting daily on different Messenger apps .
Due to its fame, many businesses are now posting stories regularly on Social media messenger apps and platforms. To thrive on Digital media, it’s essential to stay ahead of the curve and be aware of the latest social media trends. In this Blog post, you’ll know about the top major trends that will help you succeed on social media in 2018-19.
1.Social Media Engagement
Brands are amazingly realizing the impact of Digital media and creating lifelong relationships instead of just treating this media as a platform to endorse their products. It’s vital to keep your followers in high spirits by providing a network where they can contact you.
Chatbots have invaded numerous business sectors and can be a Golden handshake for your website. In addition to native chatbots – think of Apple’s Siri, Google assistant – third-party agencies are helping companies interact with their customers. For example, you can now book an Uber Cab ride through your Facebook Messenger app.
This technology will allow users and machines to communicate more and more naturally. Therefore, companies are pouring and investing money into the development of technologies like AI capabilities and reinforced learning to help devices get a better understanding of the human language and user requests.
3. Brands Rely on Social Listening Tools
Since brand continuation on Digital media became important, social media monitoring becomes a standard part of every marketer’s profession. The rise of social media, therefore, leads to the appearance of many social media monitoring tools.
It is suitable for all users to have the information on one dashboard. While it seems like the marketplace is loaded with such means, this is merely not correct. A quicker look will swiftly tell you that most tools that focus on social media either deal with scheduling and posting content or cover only a few of social media platforms, or are utterly unreliable.
4.More Augmented-Reality & Face Filters
Face filters have risen in popularity over the last few years, but with Instagram/ WhatsApp thrust toward recent stories, you should only expect to see more.
Instagram claimed its most admired face filter was the dog ears, Artificial Sun Glasses which shouldn’t be as surprising as Snapchat’s dog filter has also gained popularity among youngsters. However, what’s interesting about the two face filter competitors is the advertising ability.
5.Social Call-Out Culture & Taking a Stance
The rise of social call-out culture is bringing more accountability to brand’s social teams whether they like it or not. Consumers turn to social media (Twitter, FB) when they believe they’ve been wrong and use their networks as an opportunity to be heard.
In today’s social world, it’s tough for even your most loyal fans to keep calm if something is wrong. Only 10% of consumers said they would be silent if a brand posted something inappropriate on social media.
With 2018 here, it’s necessary to work with your social Marketing team and ensure all your Bunnies in a basket.
We expect a lot of many great things to come in this year, May you Come off with flying colors when it comes to the digital marketing strategy for your business and you can also contact eyeQadvertising to handle all your social media accounts.
Spend a while on eyeQ digital’s Blog to edify yourself about the trends in Digital Marketing.
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