9  ways to improve online customer experience on your Website

Did you know: businesses are losing as much as 38 percent of their annual online revenues from providing poor online experiences? The root of the problem is only one – the lack of proper digital tools to increase engagement. At a First look, the Online journey looks similar for all the industry. This is partially true as most of the digital marketing tools fit all the sectors and companies. However, these tools are applied differently in different areas of the business. Let’s take a look at what should be taken into account in building a great online experience in Websites ...
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Whether brand or Direct Response, advertising will always have a single only goal

Direct Response Marketing vs. Branding

Whether branding or Direct Response, advertising will always have a single only goal: to double the response and drive the market response. Though DR method gratifies this company needs straight away, the remarkable effects of a campaign come through a smarter approach. Brand advertising campaigns intensify direct response, and as provenance tech advances through which we can generate a more accurate picture of client response that goes above very last-click, sole URLs. The only focus on direct, short-term consumer retention or reactions need not be the only way of measuring media efficiency. This is not actual reality. Many Clients, as ...
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The logo is the sign of your start-up or upcoming company. Here are just a few significant mistakes when in quest of a logo designing start-up nowadays make. Check them ahead of your new logo design. But an affordable logo design is an excellent choice for the start-up business.

6 Mistakes to Avoid in Logo Design

Big business owners and qualified graphic designers know the meaning of logos. A logo is unquestionably a brand carrier for the company and brand. People first notice a logo of your company when they want to purchase products or services of a particular company or a brand. A logo is, thus, a mark of legitimacy and authenticity of a company’s goods or services. But more than being an identity mark, a logo serves a business identity in many ways, it also contributes to buying and selling of company products. An adequately premeditated logo makes your company recognisable instantaneously. When it ...
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How To Choose A Perfect Domain Name (5 Tips That Can Help You)

When you’re about to create a website or a blog, there are two things you need: (1) someplace to host your upcoming website, and (2)  a domain name for your site. These two things act like your virtual assets and virtual online address where people will look for you online. Both are easy to buy and pick out as far as getting them, but CHOOSING them is another story. There are many unique and different methods for picking the best domain name that can eliminate the hassle, though. This blog will help you and walk you through choosing your domain ...
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Strategies for Responding to Online Reputation Attacks

Even the top brands can get jammed in an online reputation crisis. Maybe an intern/Rookie will unintentionally post on the company account (instead of a private profile). Or, a severe mistake (comprehensible or not) might spark online indignation amongst your spectators. And we’ve all seen companies get roasted for unconsciously promoting themselves in the middle of an important update or news. Whatever the case may be, marketers and social media marketers need to be prepared. Of course, the best way to supervise disasters is to shun them altogether. But, just in case, every corporation should have a social media crisis ...
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If you memorize only one thing from this full post, let it be this: save your photograph as JPEG and your graphics and screenshots as PNG. This type of image should be saved as JPEG.

Know When to Use Which File Format: PNG vs. JPG

When you save individual images to use on your website, choosing the perfect image format matter. Why? Because the incorrect image format means big file sizes, which means a slower website, which means high bounce rates and lesser conversion rates. Give us a few minutes of your undivided attention, and you'll never make that mistake again. Instead, you'll decide the right image format, and your site will appear improved and load faster. The Basic Rule: JPG for Photos, PNG for Graphics If you memorize only one thing from this full post, let it be this: save your photograph as JPEG ...
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A/B Testing and its usefulness in different fields

A/B testing can be called split testing, is a method by which you discover out which ad headlines, body copy, images, call-to-actions preeminent for your target audience. Furthermore, you can test with numerous FB audiences and ad placements to identify who’s your perfect spectators and which placements they can be reached with. Usually, the A/B tests are available for a couple of weeks, while the advertisers linger for new results to come in. After the experiment is finished, a conclusion will be ready. You can make sure that your results are statistically noteworthy by using a statistical significance calculator. If ...
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Live video is a video that a user broadcasts live to real people who are connected to him via social media. Instead of resembling TV or broadcast video platforms, this streaming of live video goes through the social media platforms; people can have a chat with the presenter of live videos.

The Benefits of Live Video on Social Media

Video content has proven to be one of the most certain content on the Internet in 2018. Live streaming make use of a unique human kinship for sharing. Live video is a video that a user broadcasts live to real people who are connected to him via social media. Instead of resembling TV or broadcast video platforms, this streaming of live video goes through the social media platforms; people can have a chat with the presenter of live videos. Live video streams are often vigorous with comments, discussions that create a sense of energy. The video provides the highest engagement ...
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Your website needs to converse with your audience about what you do, why you do it, and who you do it for. It's simple to get caught up in how great you are as a business that will make you neglect core concerns your audience has first and foremost.

Top Essential Tips to Improve Your Web Design Project

Within 7 seconds of landing on your site, can your website visitors find out what your company does? Could users quickly navigate to the blog if they need to? If you're answering ‘no’ to these questions, it might be time to take a hard look at the way you’ve been designing and optimizing your website. Your website needs to converse with your audience about what you do, why you do it, and who you do it for. It's simple to get caught up in how great you are as a business that will make you neglect core concerns your audience ...
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As landing pages are cherry on top your cake (website) and also is one of the most effective and efficient methods for lead generation and to make the first impression, you don’t want to take any chances with website design.

4 Tips on How to Create an Effective Landing Page

If you could create the perfect and faultless landing page, what would it look like? What would conversion rates be like? What would the color theme be? As landing pages are cherry on top your cake (website) and also is one of the most effective and efficient methods for lead generation and to make the first impression, you don’t want to take any chances with website design. In today’s market landscape, the goal is no longer to have visitors to your landing page. Now, landing pages are used as launching tools to bring visitors deeper into your site, directing them ...
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