facebook ads vs google ads

Comparative Analysis of Google Ads and Facebook Ads

The two of the most popular platforms for online advertising are Google & Facebook. Since the beginning. Google is the Ruler of Online Ads, but at present, the data is showing some new information. Facebook ads are giving fierce competition to Google Adwords because in most of the strategies both of them have the same description and services. This has brought a lot of confusion among the companies to determine which platform to choose for promotion and marketing of the business. While using Facebook, with a low-cost investment, you can get many conversion rates with the help of the followers ...
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5 Keys For More Effective Email Campaign

When it comes to starting the  successful  email campaign , there’s more than one way to measure achievement. A massive amount of metrics can indicate the whole performance of your Email and present new areas for development after launching a campaign. By seeing at click-through-rates and how conversion rates are impacted by a particular email, or how much website traffic is coming; you can identify the success of each email marketing campaign done by you. To achieve success in email marketing campaign, businesses should be persistent in development to improve recipient engagement and reduce email unsubscribe rates. The time had ...
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Brand Story

Why Your Brand Story Is Your Biggest Marketing Asset?

We see hundreds, if not thousands, brands every day and a few of them leave a lasting impact on our brains. In an instant, we can recognize the topless mermaid of the Starbucks’ emblem, Nike’s swoosh or the Apple logo. No one can doubt the impact of a powerful brand. Still, for many small business owners, branding is merely a catchy tagline or an attention-grabbing logo. While a logo, a tagline and brand colours plays a pivotal role in the strategic development of a brand and gives it a visual recognition but only a compelling story can make a brand stand out ...
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Incredible Social Media Statistics and Facts

It is a hardcore fact that on the internet every single click, every website history and every sign-up or sign out is recorded everywhere. It can be anything you view online; this is either extremely scary or interesting for you.  As we’re data collectors and nerds here at eyeqadvertising. We fall deeply into the second camp. We all come across different types of impressive stats and facts about social media websites and its users, so we’ve collected the very best of them in these bumper facts of the list. Social Media Facts
  1. Adults aged 18-34 that are using the ...
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Top 6 reasons why you must think of building a mobile app for your company

Nowadays not only people are using their mobile, devices and tablets to browse the Internet, but they’re commonly using apps on their day to day life. While it’s essential to make sure your company’s website is mobile-friendly, it’s similarly important to ask your team if your company could profit from a mobile app. A mobile-friendly website is a website that is coded and made in such a way that automatically alters its design to double user-friendliness. Depending on the mobile or tablet that used to view the site. A mobile app is a program downloaded onto a mobile device that ...
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10 crazy facts about Google you may do not know

Today, Google is not only the undisputed daddy of s-e-a-r-c-h, but over the years it has revolutionary evolved itself to deal and leverage Augmented Reality and Artificial Intelligence in its driverless cars with contact lenses, Google Glass, exploring space, tackling ageing and immortality, and ground-breaking robotics inventions among several other niche domains. But search still remains Google's bread-and-butter which feeds and nurtures all other Google's cutting-edge initiatives. Let's tell you some quick facts about Google Search you may not know: 1. Let's start with a trip down the memory lane. Here's how, Google looked in 1997 2. The name Google ...
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What to ask when hiring a Digital Marketing Agency?

Even if you reside in the midst of Amazon forests, you will know that digital marketing is nutrients for your website, without which extinction is inevitable. A digital marketing agency helps to blossom your web persona through extensive online strategies, SEO, SEM, SMO, Google AdWords, and content marketing, to name a few. You now know and may agree that to remain relevant and stay ahead of the curve, you should have an effective digital marketing agency by your side, which you must discover by devoting substantial efforts. While you are on the lookout for your digital partner, there are some ...
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Top 5 Social Media Marketing Tools

SOCIAL MEDIA MARKETING (SMM) is one of the favourite forms of internet marketing that comprises of several techniques that use Social networks as the platform to reach the mass population of people using internet by spreading brand awareness through a different type of social media campaigns. Social media platforms such as Facebook, Google+, LinkedIn, Twitter, Pinterest, Tumblr, Instagram etc. Offer a different kind of opportunities to spread brand awareness and promote particular products through different types of social media marketing campaigns. Here is the list of Top 5 tools that will help you to boost your Social Media Marketing Campaign. ...
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digital marketing

Top 5 Reasons You Should Invest in Digital Marketing

Around three billion people scroll trillion of miles on their smartphone, daily. If you do not exist online these days, you simply do not exist. The sooner you get it, the healthier your business will be. As simple as that. Have you lately been thinking of starting a business or may be, you already have one? The thought of attracting and acquiring new customers haunts you, and you scratch your head when it comes to seeking the attention of your prospects. Only having a traditional marketing approach does not and will not suffice in this digital era, until backed by ...
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searchengineoptimization

Search Engine Optimization – What, Why and How?

Do you know, that 47% of the world’s population uses the internet today and refers to the World Wide Web, just for anything and everything? Roughly 40,000 search queries hit Google every second, translating to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Do you know, how many blogs get published daily? WordPress users single-handedly alone release over 2 million posts every day – which is 24 blog posts each second. The idea is not to fright you with these huge numbers but to let you know, that’s a lot of noise, you need to ...
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